From Left: Adeniran Yunus, National Sales Manager; with Kanyisola Sangowawa, Assistant Brand Manager, Fearless Energy Drink; Adebola Adeyinka, Assistant Marketing Manager; and Adedotun Ajibade, Media and Insights Manager; all of Rite Foods Limited, during the Fearless Energy Drink Sponsored TOR’Q Autofest themed, ‘TOR’Q 23: The Fearless Showdown” for car drifters and super bikers at Eko Hotel, in Victoria Island, Lagos, on Sunday, 26th November, 2023.
…As Consumers Experienced Top-notch Excitement
Fearless Energy Drink took the spotlight at the inaugural TOR’Q Autofest in Lagos, turning heads and revving up the energy of car drifters, super bikers, and enthusiasts from across Africa. The brand, known for its positive energy, showcased exceptional talent in auto sports through electrifying displays at the event themed ‘TOR’Q 23: The Fearless Showdown.’
The event, which held at Eko Hotel in Victoria Island on Sunday, November 26, 2023, drew thousands of sports lovers and fun-seekers, featuring acts by female car drifters and super-bikers. The city of Lagos came alive with motorsports and super-bikers drifting in grand style, creating a vibrant atmosphere. Attendees were rejuvenated with Fearless Energy Drink, now available in both polyethylene terephthalate (PET) bottles and 50 cl cans.
Top-notch artistes, including popular artist 9ice, captivated the audience with performances. Winners of Bigi-powered Nigerian Idol Seasons 7 & 8, Progress Chukwuyem and Victory Gbakara, showcased their musical prowess.
Super bikers at the Fearless Energy Drink Sponsored TOR’Q Autofest themed, ‘TOR’Q 23: The Fearless Showdown” for car drifters and super bikers at Eko Hotel, in Victoria Island, Lagos, on Sunday, 26th November, 2023.
Kanyinsola Sangowawa, Assistant Brand Manager of Fearless Energy Drink, highlighted the brand’s recent recognition as the ‘Most Outstanding Energy Drink in Consumer Engagement.’ She mentioned that this recognition affirms the brand’s commitment to supporting initiatives that enhance talent, innovation, and the courageous spirit, aligning with the brand’s ‘I CAN, I AM’ mentality. She further mentioned that Fearless brand fostering positive energy for ingenuity, creativity, courageousness, distinctiveness, and ideapreneurship, resonated with the TOR’Q Autofest theme.
Biola Aransiola, Assistant Brand Manager for Bigi, expressed satisfaction in sponsoring an event that united diverse segments of the target audience, particularly focusing on fashion and entertainment. Since, the Bigi brand is big on entertainment evident in its sponsorship of three consecutive seasons (6, 7, & 8) of Nigerian Idol. She also highlighted the excitement of witnessing the brand’s effective engagement both offline and online. Aransiola mentioned the queues of consumers eager to interact with the Bigi Booth, showed the brand’s significant impact at the event.
Adeniyi Bakare, Head of Strategy at Xhibit Ideas, the organisers of TOR’Q Autofest, commended Fearless Energy Drink for its outstanding contribution to the event’s success, highlighting support from the preparatory stages. The event captivated thousands of sports enthusiasts, with standout performances by drifters like the Alhaji Nagode team from Yobe and BMW Autos, drawing cheers from the crowd.
Power bikers, including Ace bikers, Metallic bikers, Bikers Hangout, Alimosho bikers, Baby Ghost bikers, and Mavericks bikers, wowed the audience with their skills.