Nigerian Breweries Plc is set to elevate live entertainment in Nigeria with the return of The Big Weekend Experience 3.0—a nationwide beer party tour featuring high-energy performances, immersive brand activations, and cultural celebrations.
This much-anticipated event will take place across several cities, uniting beer lovers through music, live entertainment, and shared unforgettable moments.
Launching in March 2025, the tour will visit key locations every Sunday, including Awka, Owerri, Abakaliki, Trans Amadi, Jos, Uyo, Warri, Ikotun, Ilesa, Benin, Oyo, Abuja, Kaduna, and Abeokuta. Attendees can expect electrifying performances from top regional artists, DJ battles, DJ Big N, and interactive consumer experiences, creating a lively and energetic atmosphere unique to each city.
Bigger, Better, and More Immersive Experience
Speaking about the event, Mfon Bassey, National Trade Marketing Manager, Nigerian Breweries Plc., stated:
“The Big Weekend Experience is not just an event—it’s the ultimate beer party, bringing together great music, vibrant energy, and the rich culture of celebration that defines us. This year, we are raising the bar with a richer, more immersive experience that truly connects with people and creates lasting memories.”
To make the experience even more special, The Big Weekend Experience 3.0 will align with major national celebrations such as Easter, Workers’ Day, and Independence Day, featuring exclusive performances and unique activations to enhance each festivity.
Unforgettable Moments with Your Favorite Beer Brands :
With a stellar lineup of popular beer brands—including Goldberg, Life, Heineken, Tiger, Desperados, Legend, Williams, and Goldberg Black— the event promises an even bigger, better, and more exhilarating experience, with surprises at every stop.
To find out when The Big Weekend Experience 3.0 is coming to your city, follow @bigweekendexp on all social media platforms.
