Nigerian street-pop artist, singer, and songwriter Honeybhoy, formerly known as Horluwafreezy, has officially announced his rebranding and transition into a new artistic identity.
The Lagos-based artist revealed the change as part of his ongoing growth, evolution, and repositioning within the music industry.
A New Identity for a New Direction
The rebrand to Honeybhoy represents a shift in both sound and identity. According to the artist, the decision reflects personal development and a desire to connect with a wider global audience while staying true to his roots.
He describes the transition as a necessary step in his artistic journey, aimed at expanding his reach and redefining his musical expression.
“This is about growth. At a time in a man’s life, you get tired of old ways and embrace a new breath of air. I wanted a name that can break into all levels and classes of people across the world,” he said.
He added:
“Honeybhoy is coming like a tsunami, prepare yourself.”
Background as Horluwafreezy
Before adopting the name Honeybhoy, the artist was known as Horluwafreezy, where he built recognition in Nigeria’s underground and street-pop music scene.
During that phase of his career, he developed a reputation for consistency, collaboration, and street-inspired sound that resonated with young audiences across Lagos and beyond.
Music Style and Direction
Honeybhoy’s sound is rooted in Afrobeats but blends elements of street-pop, Afrotrap, R&B, and contemporary pop influences.
His music focuses on real-life experiences, hustle culture, ambition, emotional storytelling, and survival themes — all delivered through catchy melodies and energetic production.
Looking Ahead
With this rebrand, Honeybhoy aims to position himself for broader recognition in the Nigerian and global music space.
He is expected to continue releasing new music under his new identity, with a stronger focus on consistency, branding, and audience engagement.
Conclusion
The emergence of Honeybhoy marks a new phase in his artistic journey and introduces a refreshed identity within Nigeria’s evolving street-pop scene.
As he moves forward under this new name, the focus remains on growth, music, and creative expansion.
Connect with Honeybhoy
- Instagram: @Honey_bhoy
- X (Twitter): @Honeybhoy
- TikTok: @Honeybhoy
