In an interview with the CEO of Arems Entertainment, Alhaji Adeniyi Wasiu Aremu alias Arems, who’s also the founder of 1steleven9ja Media And Entertainment Company Limited, a 21st Pr and consulting firm on the 23rd Of February, 2022, we were able to garner the reasons for his artistes success in the entertainment industry.
He said, without any modicum of doubt, I have really taken an iota out of my busy schedule to discuss with my artistes basic reasons why some artists fail and while others succeed. However, in the conclusion of his discussion with his artistes, 1steleven9jatv was able to highlight fifteen (15) actions that can make one become a successful artiste in the entertainment industry. They are highlighted below;
1. Work Ethic : Many artists are unwilling to do the behind-the-scenes work that successful artists do relentlessly. They may be waiting to be discovered. Successful artists know that you have to create your own
success. They take care of business, and are willing to do whatever it takes to attain their goals.
2. Lack of Knowledge : Many artists are willing to do the work but don’t know what to do. Many don’t know where to start or are afraid that they will do things wrong, so they don’t do anything. This includes
marketing, performing, songwriting, legal issues, recording and other important facets of their careers. Successful artists do their homework and tap into expert help to guide them. They study the ins and outs
of the industry. They learn to make wise decisions. Most find a mentor(s) or coach who will guide them.
3. Ineffective Efforts : Many artists think they are doing the right things, but for some reason they are not hitting the mark. Some of the reasons for this are that they are not doing enough, are doing the wrong
things, are doing things wrong, are missing some of the pieces, or do things in the wrong order. Also included in this list are the artists who do things for the wrong reasons. Many just throw everything against
the wall to see what sticks. Successful artists know what to do, how to do it, when to do it, where to do it, and how to get the most from it. They plan their business out in detail, and then follow their plan
religiously.
4. Building Relationships : Many artists do not take the time to build relationships both in the industry and with their fans. Successful artists do both, and they know how to keep and continuously deepen those
relationships.
5. Strong Foundation : Many artists don’t build a solid foundation so their success is limited and fleeting. It also means that when opportunities arise (e.g. a YouTube video goes viral), they are not in a position to
take advantage of them. Successful artists prepare for and put themselves in the way of opportunity.
6. Team : Many artists try to do everything themselves. This may be because they want to retain complete control, or it may be because they don’t know how to put a strong team together. Often no one wants
to work with them because they don’t have anything happening. Successful artists know how to make themselves attractive to key team members. They know how to assemble a powerful team and keep them
engaged.
7. Talent : Many artists think they are talented enough to cut through the clutter and stand out among the millions of other artists competing for the same fans. Successful artists work tirelessly at their craft and
strive to be the absolute best songwriters, performers, musicians etc. They are always looking for ways to improve, both individually and as a group.
8. Uniqueness : Many artists are trying to be the next instead of creating a sound and look all their own. Even though they may be incredibly talented, nothing about them distinguishes them from the artists they
hear on the radio or the multitude of similar artists vying for attention. Successful artists know that the best way to stand out from the crowd is to be unique in as many ways as possible, and they work hard at
it. They also know how to build a brand around their uniqueness.
9. Perseverance : Many artists quit too soon. Maybe they have had some success and so they stop doing the things that got them there. Many just get tired of wasting time, money and effort, when all the while
they had started creating the kind of buzz that can lead to much bigger and better things. Successful artists refuse to give in. They are determined to figure the puzzle out. They measure the results of their
efforts so they see and work to capitalize on even the smallest amounts of progress.
10. Image : Many artists look like amateurs. Their promo materials, if they have them, are not attractive. Many either don’t have a website, or the one they have looks like it was developed by a three-year-old.
Often they don’t have business cards. Many don’t dress appropriately, especially for business meetings. Successful artists know that everything about them and everything that represents them has to make
them look like they are in the major leagues. They never settle for ‘good enough.’ They hire experienced graphic designers to create their online and print marketing. They dress like businesspeople when it is
appropriate. They know that their biggest competitors are doing the same!
11. Finances : Many artists are under-funded and so they can’t purchase the tools they need or hire the help they need. Sometimes this is a result of lack of funds to begin with. Sometimes it is because the
available funds are not spent wisely. Successful artists know that they need to constantly invest and reinvest in their act. They establish a budget and stick with it. They raise capital if it is necessary, whether it
comes from investors, crowd-sourcing, a loan or some sort of enterprising venture. If they are not good at managing their money, they hire someone who is. They do not let money, or the lack of it stop them.
12. Professionalism : Many artists act unprofessionally, or just don’t have a pleasing personality. They don’t treat others with respect. They are not on time for gigs, rehearsals, photo shoots, interviews or
anything else. They are oblivious to other people’s feelings, egos, needs or desires. Successful artists always act in a professional manner. They are personable, so people want to be around them and help them
succeed. They know that this is what it takes to earn the respect of their team, their fans and the industry.
13. Freshness : Many artists get stuck in ruts and never climb out of them, becoming stale and predictable. This can become evident in their music, their stage show, the look and feel of their marketing, they way
they dress and everything else they do. Successful artists are always adding new dimensions to themselves. They keep everyone curious about just what they are going to come up with next. They not only
watch the trends, they either jump ahead of them or set their own. They find ways to become pioneers. They avoid stagnation by constantly reinventing themselves, all the while remaining true to their fans and
their brand.
14. Fan Management : Many artists have no idea who their fans are. They can’t tell you with any sense of accuracy their biggest fan demographics like age, gender, income level, where they live, what their
occupations or hobbies are etc. Successful artists know their fans and everything about them because they interact with them. Many conduct surveys and contests to extract demographic information that they
use to select what to sell. They use that info to know what to write songs about. They track where the people who visit their website are coming from so they know where to book gigs.
15. Communication : Many artists are bad communicators. They don’t have an email list or newsletter. They don’t keep their website or social networks up to date. They don’t blog. No one knows if the artist is
still performing or recording, or even alive. Out of sight, out of mind. Successful artists know that constant communication with their fans is key to keeping them for a long time. By keeping their fans both
informed and engaged, they dramatically increase the dollar value of every one (how much each fan will spend on music, merch and gigs.