Entertainment Guru, Oluwafemi Fadoju

Structure is an inevitable driving force for any progressive, individual, group or organization that will enjoy a going concern in any industry she finds herself, be it, Banking, Oil & Gas, Energy, Insurance, Entertainment, Government, e.t.c.

Structure helps to construct or arrange according to a plan; give a pattern or organization to a subject matter e.g Business organisation, Family, NGO, e.t.c.

Some vital importance of structure in business are stated below:

1. Organisations must be structured so as to avoid pitfalls.

2. Structure enhance employees & stakeholders clarity, help manage expectations, enable better decision-making and provide consistency in an organisation.

3. It serves as a management planning tool.

4. It can improve decision making and communication.

5. It can help future-proof your business.

6. It provides a visual directory.

Now, to some reasons why Hip-hop acts embrace structure and Fuji acts and the like do not are stated below

1. Hip-hop acts embrace structure because they have the urge to going international, while most of their Fuji, Juju, Apala & Highlife counterparts do not share same dream.

2. Hip-hop acts embrace structure because they are constantly thinking of having new audiences from other markets, while their Fuji counterparts do not share same dream.

3. Hip-hop acts are continuously striving to grow the music estate through generating income from mechanical & performance royalties, get into the NFT space, hit top Billboards internationally, e.t.c., while their Fuji counterparts do not share same dream.

4. Hip-hop acts embrace structure because they have the real-time information about the music industry based on their association, while Fuji artistes and the likes restrict themselves to their own relationship ideologies.

5. Hip-hop acts practices centralised system of organisation, while their Fuji counterparts do not.

Possible Growth Suggestion/Advice to the Fuji Acts as a case study;

It is a conspicuous fact why the Nigerian Hip-hop genre is doing better in terms of recognition, PR, revenue, international crossover than their Fuji counterparts, which is basically “Structure”. If the Fuji acts can embrace the tool, the sky will be their starting point.

One thought on “REASONS WHY HIP-HOP ACTS EMBRACE STRUCTURE, WHILE FUJI ACTS AND THE LIKES DO NOT EMBRACE IT; THE ADVANTAGES AND DISADVANTAGES – FEMI FADOJU”

Leave a Reply

Your email address will not be published. Required fields are marked *