Chain Reactions Africa, a leading integrated communication consultancy, has been presented with the Confirm News Virtual Award (CONVA) as the Public Relations company of the year.

The award was won in absentia by the reputable PR firm at the glamourous ceremony held on 24th March at City People Hall, Gbagada, Lagos.

The plague was presented to the company at its Ikeja GRA office on Friday, 3rd June

Explaining the justification for the award, Confirm News Publisher, Shehu Tijani Adegbola said the recipient won the honour because of the innovation it has brought into PR practice.

“Yours is a PR firm with a remarkable difference given the impacts you have made on the brands you handle”, Adegbola further said.

The award plague was presented to Chain Reactions Africa on behalf of the event organisers by the CEO of Leap Communications, Mr Muyiwa Akintunde, who remarked that the award panel was well informed, and the recognition well justified.

Responding, the Managing Director/Chief Strategist of Chain Reactions Africa, Mr Jaiye Israel Opayemi, said: “I am very delighted receiving CONVA award on behalf of Chain Reactions Africa, as the Best PR Company of the year. We appreciate this.

“The award will go a long way in our memory. This actually means we should put more efforts in what we are doing. At Chain Reactions Africa, we will not let the general public down”.

Also in attendance was the Publisher of, Anita Shimfe Neetah, who is a multiple-award-winning broadcaster and brand ambassador for Nature’s Renaissance International Limited. 

In 2006, Chain Reactions Africa opened for business as a small media services firm known as Image Savvy Limited with just two staff members. The company has since evolved into an independent full service Integrated marketing consultancy known as Chain Reactions Nigeria, and recently rebranded ChainReactionsAfrica.

Between 2016 and 2021, Chain Reactions was the Nigerian affiliate and preferred partner for West Africa to Edelman, the largest communications group in the world.

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